Resume/CV
Victoria W. Kuhr
WORK EXPERIENCE
News Corp – New York, New York
Senior Manager, Head of Account Management (January 2018 - February 2020)
Led Account Management function and established internal processes between AM, Sales, and Operations teams that ensure campaign success and excellent customer care. Built and trained this focused team of 3 from scratch.
Managed NewsIQ’s top billable clients of $6MM+
Generated $7MM+ in repeat bookings and up-weights as a direct result of outstanding customer care and program performance
Contributed to the success of FY2019 in surpassing revenue goal by 40%
Managed and supported the entire sales cycle from pre-sales media planning through post-sale execution, delivery, and wrap
Drove strategic alignment with top tier advertisers (pre-sales) and provide data-driven insights and recommendations to help guide advertiser strategy (post-sales) resulting in client renewals and partner growth
Supported NewsIQ Specialists as well as all Sales teams at New Corp’s publishers (including NY Post, Realtor.com, WSJ/Dow Jones, Storyful and Unruly) on selling NewsIQ data product
Led both client and internal team communications to ensure smooth campaign execution and ultimate fulfillment of KPIs
Developed an internal workflow between NewsIQ and key teams (Sales, Planning, Ad-Ops, and Finance) at all News Corp properties, in order to cut down on response time and inefficiencies. This resulted in a clear process, better communication, collaboration, and productivity
Provided strategic direction on all pre and post-sale activity including best practices and policies to ensure AM team is evolving and adapting to meet the needs of the client in an effort to drive strong ROI and growth
Oversaw Salesforce CRM and provided upper management with accurate forecasting and revenue reporting
Culture Trip – New York, New York
Senior Manager, Sales Operations, Planning & Strategy (February 2017 - Jan. 2018)
Designed a standardized planning and distribution strategy for the US Sales, cutting down response time to RFPs by 50%
Sourced, analyzed, and recommended sales strategy tools and software to accelerate revenue growth and hit revenue target in 2018
Oversaw a period of revenue growth of 2150% year of year
Provide training of salesforce.com for all sales, marketing and finance teams globally to drive increase in productivity
Act as Salesforce admin managing users, reports and commercial pipeline for senior management
The Guardian – New York, New York
Senior Account Manager (Consultant) (2016-2017)
Fusion Media Group (Fusion.net) – New York, New York
Senior Manager, Media Planning Strategy and Account Management (2016-2016)
Managed media planning and built sales strategy including pricing and analysis resulting in 75% efficiency increase
Crafted strategic RFP responses which generated new business in 2016 and increased Fusion revenue 85% year over year
Led the selection and implementation of new CRM / SFA system (Boostr) for better pipeline management and forecasting
Guided internal operational process development for a cohesive RFP process and post-sales campaign management process
The Guardian (Theguardian.com) – New York, New York (2011 –2016)
Senior Account Manager - Promoted to Sr. AM with a focus on improving sales strategy, managing top accounts, and training new hires
Played key role in growing US revenue 66% year over year
Delivered planning and analytical expertise to Sales Directors, helping secure $1.5M+ in new business
Played key role in growing US revenue 66% year over year
Delivered planning and analytical expertise to Sales Directors, helping secure $1.5M+ in new business
Managed the Guardian’s top billable brand accounts of 1M+
Lead for Salesforce; streaming usage to effectively inform sales strategy and spot pipeline opportunities
Trained and monitored new Account Managers on planning/campaign management and commercial procedures
Proactively created and refined processes to ensure communication and efficiency between Commercial teams
Account Manager - Promoted to Account Manager, focusing on building business/client relationships and leading projects
Lead/point in the US providing process feedback, reporting, and testing, during internal global system migration
Provided excellent customer service to establish solid client relationships with key accounts like Microsoft Cloud
Managed the US Sales pipeline for accurate projection and to help identify opportunities to improve our bottom line
Managed and optimized campaigns to ensure goals met and revenue opportunities maximized
Created ROI and summary reports of campaigns demonstrating advertising success on site
Provided excellent customer service to establish solid client relationships with key accounts like Microsoft Cloud
Managed incoming revenue and pitched proposals for accurate projection of the Sales Team quarterly revenue
Sales Planner
Supported 6 Sales Director as the Guardian launched in US
rafted customized media plans by pitching relevant digital solutions to win business
Managed and optimized campaigns to ensure goals met and revenue opportunities maximized
London Transport Museum – London, England
Library and Information Specialist Intern (2010-2011)
Assisted curatorial staff by researching inquiries to aid in museum exhibitions
Designed specialized documents to organize library journal holdings database
Created MARC catalog records for journals in order to expand system search options
Gained experience in library acquisitions, user inquiries, library research, and workings of a specialized library
Meredith Corporation - New York, New York
Sales Assistant - Family Circle Magazine (2008-2010)
VOLUNTEER
New York City Marathon 2016 – raising $3,000+ for Hole in the Wall Gang Camp; an organization that sends seriously ill children to camp
London Marathon 2015 – raising $3,000+ for The Waves Trust; a non-profit that provides school funding for children in Kenya
Volunteer with the Uni Project in New York: 2014, 2015, 2016; a non-profit that that brings learning opportunities to public spaces in NY
SOFTWARE SKILLS
Salesforce, Wordpress, WideOrbit, Google DFP/DFA, ComsScore, Prisma, Nielsen@Plan, Kantar Media, Microsoft Office, Powerpoint, Excel, Word, Social Media Platforms
EDUCATION
City University, London – London, England (2010 –2011)
Masters of Science in Information Management in the Cultural Sector, graduated with Merit
Dissertation: “Why We Move: A Domain Analysis of Travel” marked with DistinctionUniversity of Mary Washington – Fredericksburg, VA (2003 –2007)
Bachelor of Arts in History
Senior Thesis: “The Many Faces of Vlad Dracula”
PUBLICATION
College Prowler’s Untitled Guide to Study Abroad, July 2008
Wrote section on studying/living abroad in Prague, Czech Republic
TRAVEL
Europe: England (lived), Ireland, Scotland, Netherlands, Denmark, Germany, France, Switzerland, Italy, Hungry, Austria, Poland, Czech Republic (Lived), Greece, Santorini, Romania, Croatia, Bosnia and Herzegovina, Portugal, Belgium
Asia: Mongolia, India, Turkey
Southeast Asia: Vietnam and Cambodia
South America: Peru
North America: Canada, Puerto Rico, and 25+ States
INTERESTING FACT
Bicycled across the United States in 2001, from Washington to New Hampshire